Canine Zone Diet feeding guide: Canine Zone formula is concentrated, so you don't need as much as you would of other types of food. The exact amount of food needed for your dog will vary according to age, temperament, activity level and environment. Start by feeding the recommended amount below based on your dog’s actual weight, not the desired weight. These feeding amounts are guidelines and may need to be adjusted (increased or decreased) to achieve your goal. Weight loss should not exceed 1% of your dog’s total body weight weekly, unless recommended by your veterinarian. (For example, if your dog weighs 50 pounds, a 1% weight loss would be one-half of a pound.) Once you decide on a feeding amount, we suggest you divide that amount into two to four small meals and feed over the course of a day. When switching to Canine Zone, gradually feed less of your previous food and more of Canine Zone over a one week period to complete the transition.